I was able to scale the TikTok app on Android for Vietnam from 0 to 694,467 installs while maintaining a great CPI and retention rate Android For Vietnam on Facebook Ads
The goal is to drive new users to the game with a lower cost per acquisition (CPA) and a high retention rate.
This data represents the mobile app install data from the start of the campaign until January 27. As can be seen from the chart, the volume in the UK is greater than that in Canada, but the CPA in Canada is lower than in the UK, so we adopted a joint advertising strategy for both countries. As the population of Canada is smaller, if we want to increase the volume in the future, the effect in the UK will be more significant
The total spent of Android and iOS platforms on Facebook amounts to 988,432 USD
The peak period for conversions is from 4:00 PM to 11:00 PM. The conversion rate is not good between 2:00 AM and 5:00 AM, and the CPA is relatively high from 6:00 AM to 9:00 AM in the morning
According to the chart, the main user group is males aged between 25 and 34
According to the chart, the installation volume of Facebook news feed is higher than the other three ad placements.
The installation volume on mobile devices is much higher than on tablets.
In terms of creative materials, images that depict battle scenes and showcase the types of characters have better effects.
During the initial phase of general advertising, the test showed that the user group is mainly male between the ages of 25 and 34. However, as there are also some users in the age groups of 18-24 and 35-44, we have not excluded these two age groups.
Here's the English translation: "Ads were targeted at male users aged between 18-44 who are interested in Alien, Alien invasion, Star Trek, Star Wars, Destiny, Star Rage, etc., to reach a more precise audience. Once enough similar audience has been accumulated, the audience targeting was updated to more precise lookalike users.
In terms of bidding, manual bidding is used in conjunction with an average bid due to the higher CPA of automatic bidding. The goal is to reduce CPA and obtain more impressions
In terms of creative materials, highlighting the attacking and defending characteristics and intense combat scenes is more effective. The video should be around 15 seconds in length."